Chinese tech giant Huami is building a holistic digital wellness platform with Zepp. Their ambition is to give consumers more control over their well-being through an advanced data platform. With advanced smart sensors & AI capabilities, Zepp smart watches make it easier to track activity and get a full picture of your health.

We designed a new identity and visual system, with a clean modern logotype incorporating the sigma; a mathematical symbol for the sum of everything, representing Zepp’s use of technology to give customers control and precise measurements of their whole health. We designed all visual elements to work in harmony and reflect a holistic approach; including colors that span a range of moods from calming and reflective to uplifting & energized, and a photo style that was both expressive and controlled.

Agency: Lippincott
Role: Senior Partner, Creative Director