Grounded in a global study of over 500 brands, Go-to Brands uncovers the key drivers for performance and resilience in disruptive times: connection + progress.

The most compelling brands resonate with a consumer’s sense of identity, connecting them to something bigger. They are built on top of strong product and service fundamentals that solve real customer needs and are constantly advancing from a performance perspective, helping them achieve progress.

I led the team at Lippincott to create a visual expression to bring the new Go-to Brands platform to life through an immersive digital experience.

Agency: Lippincott
Role: Senior Partner, Creative Director