With a renewed focus on growth new competition entering the market, SpareRoom leadership sought to build a more emotional connection with audiences. We defined the brand idea ‘Find Home Together’ and refreshed the visual identity to reinforce founder Rupert Hunt’s belief that living with the right people is better than living alone.

The identity is based around the idea of SpareRoom’s ambition to help users find a balanced house share; a group of people that compliment each other’s lives. We created a custom typeface; SpareRoom Sans. The typeface emphasizes the angular and curved forms of the logo and through the inclusion of alternate characters references the diversity of personalities within a house share.

Agency: Idea is Everything
Role: Partner, Strategic & Creative Director