Unleash Your Inner Shower is method’s new personal-care focused creative platform. The campaign invites consumers to harness the transformational power of their showers and reconnect with the best version of their self. A shower helps to reset and cleanse their minds. The campaign celebrates these transformational moments and encourages people to harness the inspiration, confidence and creativity they feel in the shower and unleash it into the world. We worked with renowned illustrator Jade Purple Brown to bring the campaign to life, focusing on the launch of our new hair care line that allows for a more complete (and of course well-designed) method personal care routine.

Agency: In-house + Jade Purple Brown + Ntropic
Role: Creative Director