After 20 years, we are bringing the method brand back to the basics of what made it a success in the first place: bringing fundamental change to a relatively boring category through joy, optimism and great design. We are optimizing for the digital space and continuing to be on the forefront by ensuring we have all of the tools in place to continue to lead our industry. Can we make our brand even brighter? Sure. Can we help usher in behavior change with even more enticing products? Why not? We created a new typeface and visual system that allows us more flexibility while making our assets even more distinct.

Agency: In-house + Collective by Design
Role: Creative Director